advertising copy

advertising copy

the specific wording of an ADVERTISEMENT of a BRAND of good or service, which highlights the ‘theme’ or ‘message’ the advertisement is intended to convey to prospective BUYERS or users of that product. Advertising copy may be pitched to appeal to consumers in general or targeted to attract the attention of a particular type of buyer (see MARKET SEGMENTATION).

Advertising copy can take a variety of forms, but ADVERTISING AGENCIES and other writers and producers of advertising material must be mindful that an advertisement should not be misleading, untruthful or in bad taste. See ADVERTISING STANDARDS AUTHORITY, ADVERTISING EFFECTIVENESS TEST, MOTIVATIONAL RESEARCH.

References in periodicals archive ?
Mery tight deadlines for receiving advertising copy make that impossible.
He may wear a Brooks Brothers suit and carry a ball-point pen with which to write his advertising copy.
As a rule of thumb, the longer the phrase, the less likely it is to function as a trademark and the more likely it functions as advertising copy.
They cover creativity, the changing nature of the advertising business, strategy and branding, ethical and legal issues in advertising, international advertising, concepts and design, advertising campaigns, the basics of writing good advertising copy, radio and television advertising, and a wide variety of other related issues over the bookAEs sixteen chapters.
Object of the contract is the acquisition of advertisers, the Ad Marketing (Create and maintain a file of potential and active prospects, conducting mailings and possibly personal customer visits), the advertising management, the production of media documents, deadline monitoring, the handling of printing material (Demanding the print documents on time before material deadline, checking the print documents for accuracy and completeness, delivery of advertising copy to the publisher / agency, if desired return of the printing material to the customer), the invoicing and dunning and collection in accordance with the terms of reference.
Due care and diligence is used in checking advertising copy for accuracy, but the Publisher makes no warranty, express or implied.
Robert Keith Leavit, advertising copy writer and non-fiction writer
As his career progressed, other agencies followed with assignments varying from advertising copy to medical textbooks.
MMI's content creation services will include feature articles, infographics, website copy, advertising copy, white papers, case studies, award nominations, talking points, speeches, sales collateral, blog content and social media voice of brand.
Suhaib Abdullakutty, 27, a resident of Dubai said: "The advertising copy is not complete without phrases like 'experience the true spirit', 'share magical moments'- what kind of magic at an exclusive Iftar.
After the war she began a career in advertising copy writing for major department stores which took her from Atlanta to Richmond, Virginia and Toledo, Ohio.
While Hendricks' first-person endorsement might seem like a carefully crafted piece of advertising copy, it appears to be working on some viewers, as evidenced by the following tweet:

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