advertising campaign


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advertising campaign

a planned series of ADVERTISEMENTS aimed at increasing the sales of a particular BRAND of good or service. Such campaigns may include a set of linked advertisements stressing a common promotional theme and this same theme will be deployed across several advertising MEDIA. A campaign might run over a short period of time, or over a number of years if it proves successful. See ADVERTISING EFFECTIVENESS TEST.
References in periodicals archive ?
In synch" advertising campaign is aiming to rebrand the United States' fourth-largest property/casualty insurer.
The combined effort of the AICPA's and state societies' advertising campaigns certainly will result in broader reach and more frequent messages among those who use or buy CPAs' services.
Music is such an integral part of Louisiana's culture, it was a logical choice to position it as the basis of our advertising campaign.
So well that he has created advertising campaigns that sold out many of Manhattan's toniest - and highest priced - residential properties, frequently before the buildings were completed.

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