advertising agency


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Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Founded in 1972 as Risdall Advertising Agency, Risdall Marketing Group has annual capitalized billings of $153 million and over 60 employees.
W is an award-winning, full-service advertising agency headquartered in Salt Lake City.
LG Ad, Korea's second largest advertising agency, recorded 604 million US Dollars in billings in FY2005.
The AMERICAN ASSOCIATION of ADVERTISING AGENCIES is the national trade association of the advertising agency business.
SCPF) in Miami as its advertising agency of record.
SCPF, which was founded in Spain, is the first advertising agency of Spanish origin to open an office in the U.
Risdall Advertising Agency, Minnesota's 7th largest advertising agency, announces the creation of its new public relations entity headed by industry leader, Rose McKinney, APR.
SAN FRANCISCO -- Second graph should read: The new location, formerly occupied by a major advertising agency.
For the third time in five years, EVB, a full service advertising agency specializing in high-end interactive content, has outgrown its office space.
NEW YORK -- GlobalWorks Group was named worldwide creative advertising agency of record by Lucent Technologies, Yuri Radzievsky, agency president, announced today.

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