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Advertisement

Any communication designed to raise awareness and produce a desired effect. An advertisement may occur through any medium, be that print, broadcast, imagery, or even word of mouth. Many advertisements are basic; for example, there may be a radio announcement to "buy X." Others are more complex, encouraging purchase by stating a product has a better price and/or better quality. Many advertisements are intended to entertain. They are an integral part of marketing. Informally, an advertisement is called an advert or an ad.

advertisement

a written or visual presentation in the MEDIA of a BRAND of good or service supplied by a firm or some other organization, which is aimed at encouraging either prospective buyers to purchase the product, or greater usage of a facility, or to provide information. See ADVERTISING, ADVERTISING CAMPAIGN, ADVERTISING COPY, ADVERTISING EFFECTIVENESS TEST, REINFORCEMENT ADVERTISING, ADVERTISING STANDARDS AUTHORITY, CONTROL OF MISLEADING ADVERTISEMENTS REGULATION 1988.

advertisement

a written or visual presentation in the MEDIA of a BRAND of a good or service that is used both to ‘inform’ prospective buyers of the product's attributes and to ‘persuade’ them to purchase it in preference to competing brands. Advertisements are usually featured as part of an ‘advertising campaign’ involving a series of presentations of the brand in the media over a run of weeks, months or even years that is designed to reinforce the ‘image’ of the brand, thereby expanding sales of the product and establishing BRAND LOYALTY. See ADVERTISING.
References in periodicals archive ?
The secretary information replied that the KP government had got published advertisements in print media and aired the same on electronic media, including radio and television channels, besides social media.
Advertising sector watchdog ASCI upheld complaints against 31 misleading advertisements in December 2017, including those of Blue Star, Huggies, Magicbricks, Aava Mineral Water, Apollo Paints among others.
There is no water in state-run schools, no medicine available in public hospitals, and yet provincial government's spend taxpayers' money on massive advertisements, the CJP had said, adding that provincial governments would have to promote their work at their own expense.
Media regulators have also been approached to prevent the publication of inappropriate advertisements promoting sale of Ayurvedic and other AYUSH medicines in public interest.
The ATC judge, Shahrukh Arjumand said to Khawaja Imtiaz you have mentioned the address of Nine Zero in the advertisement.
Hollywood actors Christopher Walken, Pierce Brosnan and Laurence Fishburne starred in Kia's 2016, 2015 and 2014 advertisements, respectively.
Jaitley should look at his government and its advertisements before commenting on Kejriwal ji," he added.
There are ready-made advertisement templates and he only changes for the content, while other clients send their own design.
Pemra has further said that regardless of public complaints, the content of advertisement is otherwise contravenes to Section 20 (b), (c) and (f) of the PEMRA Act 2007 read with Article 37 (g) of the Constitution of the Islamic Republic of Pakistan and clauses 14 (1) (3) (d) of Electronic Media Code of Conduct2015 which inter-alia states that no programme /advertisement is to be aired that is obscene or against the generally accepted standards of decency and morality.
THE CONSUMER PROTECTION FROM UNFAIR UNF TRADING REGULATIONS REGULA These regulations expressly prohibit ADVERTISING which claims that atrader has been endorsed or authorized by abody when they have not and prohibits the use of editorial content to promote aproduct when the trader has paid for the promotion without stating that it is an advertisement.
CONDITIONS OF ACCEPTANCE It is a condition of acceptance of advertisement orders that the proprietors of this newspaper do not guarantee the insertion of any particular a specified date or at all, although every effort will be made to meet the wishes of advertisers.