advertisement


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Advertisement

Any communication designed to raise awareness and produce a desired effect. An advertisement may occur through any medium, be that print, broadcast, imagery, or even word of mouth. Many advertisements are basic; for example, there may be a radio announcement to "buy X." Others are more complex, encouraging purchase by stating a product has a better price and/or better quality. Many advertisements are intended to entertain. They are an integral part of marketing. Informally, an advertisement is called an advert or an ad.

advertisement

a written or visual presentation in the MEDIA of a BRAND of good or service supplied by a firm or some other organization, which is aimed at encouraging either prospective buyers to purchase the product, or greater usage of a facility, or to provide information. See ADVERTISING, ADVERTISING CAMPAIGN, ADVERTISING COPY, ADVERTISING EFFECTIVENESS TEST, REINFORCEMENT ADVERTISING, ADVERTISING STANDARDS AUTHORITY, CONTROL OF MISLEADING ADVERTISEMENTS REGULATION 1988.

advertisement

a written or visual presentation in the MEDIA of a BRAND of a good or service that is used both to ‘inform’ prospective buyers of the product's attributes and to ‘persuade’ them to purchase it in preference to competing brands. Advertisements are usually featured as part of an ‘advertising campaign’ involving a series of presentations of the brand in the media over a run of weeks, months or even years that is designed to reinforce the ‘image’ of the brand, thereby expanding sales of the product and establishing BRAND LOYALTY. See ADVERTISING.
References in classic literature ?
Well,' said he, showing me the advertisement, 'you can see for yourself that the League has a vacancy, and there is the address where you should apply for particulars.
He was very willing to have a holiday, so we shut the business up and started off for the address that was given us in the advertisement.
There was an advertisement of yours in the papers this morning?
This advertisement interested me specially; the woman of the key surrounded it with a kind of mystery.
Bowls's door, after a weary walk to the Times Office in the City to insert her advertisement for the sixth time.
Maturin's advertisement Daily Mail might suit you earnestly beg try will speak if necessary "
I think," said I, "it's the most extraordinary advertisement that ever got into print
Bumble opened his eyes; read the advertisement, slowly and carefully, three several times; and in something more than five minutes was on his way to Pentonville: having actually, in his excitement, left the glass of hot gin-and-water, untasted.
The old crone drew out an evening paper, and pointed at our advertisement.
He sold a drug, pretending that it was an antidote to all poisons, and obtained a great name for himself by long-winded puffs and advertisements.
When the fiat of the Plutocracy went forth, they withdrew their advertisements from the Hearst papers.
This was indeed the first time she had seen him, or at least had taken any notice of him; but as the lieutenant had assured her that he was certainly some young gentleman of fashion, she now determined to show him all the respect in her power; for, to speak truly, this was one of those houses where gentlemen, to use the language of advertisements, meet with civil treatment for their money.