Advertiser

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Advertiser

The company that makes an advertisement to promote its product and/or itself. An advertiser usually does this by buying space in print media or time in broadcasting. Increasingly, advertisers are using the Internet to target their products to precise, desired demographics. See also: Marketing.
References in periodicals archive ?
North Bay, for instance, has shortage of doctors, meaning there is no need for them to advertise to attract patients, she said.
Now broadcasters are not allowed to advertise toys during shows which feature those toys (like Mighty Morphin Power Rangers), and they must clearly separate commercials from the program (for example, by singing, "After these messages, we'll be right back").
Foundries must advertise where they can reach those people who influence the design and sale of a casting," explained Bill Troland, Continental Communications.
If cigarette companies have to avoid any ad that might catch the eye or tickle the fancy of a 16-year-old, they might as well not advertise at all (which would suit Kessler fine).
Budgets are small, so throughout the year we'll advertise two or three books at a time," said Henderson.
IDC found that companies are increasingly beginning to view the Internet as a viable means to reach new audiences and advertise more effectively.
While most resellers are not required to perform any service to earn a trade discount, most vendors "expect" them to advertise their products.