He might also smile at contributors to
Adjacencies refusing to reify Third Solitudes as they use a range of critical and interdisciplinary theorists to address lingering "Canadian" questions of ethnicity and literature.
Some CEOs will invest only in
adjacencies that are one step away from the core, and restrict their companies to moves that vary only a single parameter at a time--geography, for instance, or channels.
Figure 2 shows an illustration of the "spider diagram" for XYZ Foundry, with the core and some possible
adjacencies.
As is typical in the Think Tank Process, expected
adjacencies did not materialize.
While we modified category spacing and
adjacencies, we felt it was important not to turn the stores upside down," explains Bloom.
Although described only for the 6-adjacency in Martin-Herrero (2007), the recursive method can be straightforwardly extended to other
adjacencies.
For example, the
adjacencies at the Lowe's in Butler, N.
Circulation patterns, use and
adjacencies, sociologies of hierarchy and networks, sustainability all are thrown in to the mix required for design excellence.
In an effort to further enhance its understanding of RBG's position and importance within the dairy aisle, General Mills continued to partner with IRI, Cannondale Associates, and Willard Bishop Consulting (WBC), learnings from which provided even better understanding of key dairy aisle
adjacencies, profitability, and the impact of adding or contracting section sizes.
Instead, he recommends that brand owners look for "unmet needs of consumers in other category areas"--a concept that he describes as
adjacencies.
Once the "acid test" assessment is completed and verification of your core strengths has been made, you then have another set of opportunities to explore:
adjacencies to your core.
Unfortunately, the book does not respond in detail to the ongoing debate in healthcare buildings over clinical
adjacencies versus deep-plan.
