Impression

(redirected from ad view)
Also found in: Dictionary, Thesaurus, Medical, Legal, Encyclopedia, Wikipedia.

Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
For more information on BIA/Kelsey's Investing In publications or Media Ad View reports, call (800) 331-5086 or email info@biakelsey.
A recent BI Intelligence report predicted that smartphones and tablets will account for nearly 70% of all online video ad views by the end of 2016.
io said that Chameleon simulated clicks on adverts on over 200 sites and was responsible for up to nine billion false ad views every month, the BBC reports.
Send in your news ad views to: U*S*Kids Mailbox, P.