Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
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For more information on BIA/Kelsey's Investing In publications or Media Ad View reports, call (800) 331-5086 or email info@biakelsey.
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io said that Chameleon simulated clicks on adverts on over 200 sites and was responsible for up to nine billion false ad views every month, the BBC reports.
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