Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
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For more information on BIA/Kelsey's Investing In publications or Media Ad View reports, call (800) 331-5086 or email info@biakelsey.
BIA/Kelsey Reports Local TV Revenues Down -7.8% in 2011; Presidential Election and Increase in Online Expected to Boost Numbers to $20.3 Billion This Year
A recent BI Intelligence report predicted that smartphones and tablets will account for nearly 70% of all online video ad views by the end of 2016.
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io said that Chameleon simulated clicks on adverts on over 200 sites and was responsible for up to nine billion false ad views every month, the BBC reports.
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Send in your news ad views to: U*S*Kids Mailbox, P.
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