Impression

(redirected from ad view)
Also found in: Dictionary, Thesaurus, Medical, Legal, Encyclopedia.

Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.

References in periodicals archive ?

By aligning with the expertise behind BIA/Kelsey and its Media Ad View solution, we can further execute our vision to help sales professionals work faster, smarter, and more efficiently.

United States : MATRIX SOLUTIONS partners with BIA/Kelsey

Cinarra's RealPeople platform uniquely combines standard online advertising events reporting (mobile ad views, clicks, website visits and conversions) with location-based data to analyze real-time, real-life activity such as store and venue visits and other location-based behaviors.

Cinarra Launches the RealPeople Audience Marketing Platform

In its 2015 year-end report, FreeWheel said live streams were the fastest growing content segment, with a 129% year-over-year increase in ad views.

And now a word from our sponsors

1 million for YouTube - of all the Super Bowl 50 ad views.

There's A New Go-To Site For Super Bowl Ads

based computer and device maker's new operating system also includes a new application called "News" -- which includes ads and for which there is no blockers -- only the largest publishers will have immediate access to "News," leaving thousands of publishers to have lower and lower ad views.

READERS BLOCK DIGITAL ADS; GROUP RESPONDS WITH PLAN Interactive Ad Bureau's new standards strive for 'less invasive'