Acculturation

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Acculturation

The adaptation of a product, strategy, or anything else to fit another culture. Acculturation is often necessary when a product enters a new market in another country (or even another region or population in the same country). For example, Coca-Cola uses slightly different recipes in some countries because each recipe fits cultural tastes better in each area. Acculturation may also be practical: some American car manufacturers had a difficult time selling automobiles in Japan when they first entered that market because their side mirrors were too large to navigate in Japanese traffic.
References in periodicals archive ?
Advertising aimed at acculturating consumers, for example, may use imagery associated with motivations of belonging and acceptance.
Education has always played a critical role in acculturating immigrants, transforming them into American citizens.
of New York- Plattsburgh), a native of the area and a French-Canadian descendant, provides a study of French-Canadians in Lewiston, Maine, and how they retained their ethnic identity while acculturating to American society.
Coverage includes an overview of the main theories and concepts within the field; issues pertaining to research design, methodology and measurement; research findings, both general and specific, on the various kinds of acculturating groups that are found in plural societies; research findings from a variety of societies of settlement, where much of the investigative work on acculturation has been taking place; and applications, drawing upon both theory and empirical findings to address issues of work, school, society and health that may arise in plural societies as a result of acculturation.