Acculturation

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Acculturation

The adaptation of a product, strategy, or anything else to fit another culture. Acculturation is often necessary when a product enters a new market in another country (or even another region or population in the same country). For example, Coca-Cola uses slightly different recipes in some countries because each recipe fits cultural tastes better in each area. Acculturation may also be practical: some American car manufacturers had a difficult time selling automobiles in Japan when they first entered that market because their side mirrors were too large to navigate in Japanese traffic.
References in periodicals archive ?
Survey findings and exclusive analysis on acculturated Hispanic consumers.
Though slightly less acculturated than Upstarts and Upbringing, this group prefers American name brands and brand-name bargains.
The numerous references to the darkness of skin suggests, at least to me, that these conjurers may have been more recently arrived Africans or perhaps the least acculturated.
Understandably, less acculturated Latinos have a strong interest in brands they favored in their countries of origin, and as a result, more and more of those brands are finding their way onto American store shelves.
Garcia personifies the acculturated Latina that the authors of ``The Maria Paradox'' promote as happy and successful.
They are also far more brand loyal than their acculturated counterparts, although that loyalty is not limited to national brands.
Almost half of Bicultural Boomers and one-third of Acculturated Boomers have no savings or investments, compared to only 1 out of 4 General Market Boomers.
Acculturated Hispanic Boomers are more likely to aspire to continue their education (28%), while Bicultural Hispanics are almost twice as likely to desire to start a new business than the general market Boomer.
Specifically, we focus on Latinas as an interesting case study to examine the link between level of acculturation and persuasion, underscoring normative influence as an important outcome in the process of narrative persuasion for less acculturated individuals.
For a modern audience acculturated to thinking of Africans in the West as either enslaved or altogether absent, the picture that emerges challenges the centrality of whiteness and slavery in the Tudor period.
Chareau was raised Catholic but, like most acculturated French Jews living in the period of the Dreyfus scandal, his social circle was Jewish.
Acculturated groups tend to think that current secular morality helps realize the true meaning of their faith, and they tend to be deeply involved in the world.