Acculturation

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Acculturation

The adaptation of a product, strategy, or anything else to fit another culture. Acculturation is often necessary when a product enters a new market in another country (or even another region or population in the same country). For example, Coca-Cola uses slightly different recipes in some countries because each recipe fits cultural tastes better in each area. Acculturation may also be practical: some American car manufacturers had a difficult time selling automobiles in Japan when they first entered that market because their side mirrors were too large to navigate in Japanese traffic.
References in periodicals archive ?
It appears that Hispanics, and especially Mexican Americans, acculturate in a somewhat different manner than do other groups such as Poles, Germans, Blacks, or Japanese.
and the other major cities of the United States, because for over 200 years, Christian America has systematically, ethnically cleansed those American Indians who refuse to acculturate.
These kids have to acculturate themselves and also live their parents' dreams,'' she said.
This behavior diminishes, however, as they become busier and acculturate.