abandon

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Abandon

1. To decide not to exercise an option. This occurs when an option is out-of-the-money on the exercise date. That is, one may abandon an option if it is currently unprofitable and thus highly unlikely to become profitable.

2. To withdraw one's claim to an asset, especially an unprofitable one. Corporations must file appropriate paperwork with the government to abandon assets. Alternatively, an individual may abandon both real and personal property. For example, a homeowner may leave his/her house and never intend to return. A squatter may then come to possess the home through adverse possession. An important component of abandonment is the owner's intent never to return or otherwise possess the property again.

3. To opt out of a forward contract according to the procedure specified therein. When one abandons a forward contract, one does not buy or sell the underlying asset and it is not delivered.

abandon

To elect not to exercise an option.
References in periodicals archive ?
Our real-time, transaction-oriented remarketing capabilities give ecommerce teams ways to precisely refine both their immediate and on-going engagement with abandoners, using both email and social networks.
In a SeeWhy survey, however, only one percent of websites follow up on abandoners with email in real time while another six percent send a follow-up email within an hour.
Up to 50 percent of website abandoners convert with Abandonment Tracker Pro
Nurture & drive conversions: Send multi-step campaigns to cart abandoners, to encourage conversion.
Forrester researchers also note the importance of identifying potential abandoners and keeping them on track by, for example, displaying a pop-up message that reminds them of the product's benefits.
What: Industry Expert Roundtable -- Lessons from the Lost Cart: How to Design Email Remarketing Campaigns That Turn Abandoners into Buyers
The survey about online cart abandonment reached 1,064 online cart abandoners among 3,297 initial respondents.
Website Abandoners are Good for Ecommerce Retailers
Following up on shopping cart abandoners is very effective, but the timing is critical," said Scott G.
One-third of the abandoners leave at or before the quarter-way mark and two-thirds at or before the halfway mark in the ad.
StrongMail customer FootSmart is generating hundreds of thousands of dollars in annual revenue by dynamically generating and sending relevant lifecycle email marketing messages to reengage cart abandoners.
They warn potential abandoners of the serious legal and moral consequences of abandoning a domestic animal.