Web 2.0

Informal; the development of the Internet in such a way as to facilitate interactive and user-generated content. This contrasts with older uses for the Internet, in which websites provided information and the user could read it or not. Examples of Web 2.0 services include blogs (on which users may comment) and social media (in which users create and share content on a massive scale). Web 2.0 does not refer to technical advances in the Internet.

Web 2.0 has opened new avenues for monetization of the Internet, particularly regarding customized advertising. User generated content means advertisers are better able to identify the interests of a single user of the Internet and to cater to him/her. The term dates to 1999 and was popularized in the early 2000s.

Mentioned in

Wiki

References in periodicals archive

What accounts for the unparalleled growth of social networking site membership?

Using online social networking

Two out of five (42 percent) are very or extremely concerned about data leakage through social networking sites

Half of SMBs Block Employee Access to Facebook

Nurses have also been in trouble for crossing the boundaries on social networking sites between themselves and a patient.

Flexing the long arm of networking law: staff in sensitive jobs need a set of clear rules about how they can use social networking sites

The committee also cautioned that the opinion should not be interpreted to mean that judges are prohibited from identifying any person as a "friend" on social networking sites.

You can be 'fans' of judges you appear before, you just can't be their 'friends': JEAC hands down social networking rules for judges

Teens communicate with each other within social networking sites by posting comments on each other's page, wall, or picture, sending instant messages, or sending text messages (Lenhart et al., 2010).

Use of social networking tools in secondary education

The 'R' value (.827a) showing that there is a positive correlation between the Independent Variable, Social Networking Site and the Dependent Variable Attitude.

Impact of Social Networking Sites on Personality and Attitude of Young Adults (Research covering the young adults' lives within Korangi, Karachi)

On average, Americans spend 7.6 hours using social networking sites, such as Facebook, every month.

Social media: how does it affect our mental health and well-being?

Keywords: Social networking sites (SNS), consumer decision making, and social media marketing

Impacts of Social Media Marketing on Consumer Decision Making Process: Descriptive Study of Pakistan

The role of attachment style in building social capital from a social networking site: the interplay of anxiety and avoidance.

Dependence on social networking sites in adolescents

Of the total 200 participants, 126 (63%) students engage themselves in social networking sites any time, while 22(11%) students, 38(19%) students, and 14 (7%) students engage themselves during college hours, late evening, and late night, respectively.

Knowledge, attitude, behavior, and practice of study on assessment of social networking among students and its impact on them

Hi5 was launched in 2003 as a social networking site and was heralded as one of the top three social sites in 2008.

Where are they now? 4 Once-popular social network sites