As shown in Table 3, higher levels of corporate credibility and more positive brand attitudes were observed for simple donations than for nonperformance of CSR, and for volunteer activities compared to nonperformance of CSR.
Second, we noted that consumer responses to luxury brand CSR were more positive for donation and volunteering activities than for the nonperformance condition, but the difference in response to donation and volunteering was nonsignificant.
For CSR type, we composed mock newspaper articles for the three categories of donations, employee volunteering, and nonperformance of CSR.
A 3 x 2 Analysis of Variance (ANOVA) was conducted on quiz scores across incentives (none, nonperformance based, performance based) and feedback type (group vs.
This increase in quiz scores for performance and nonperformance based incentives could be due to students paying more attention to the lecture as well as organizing learned knowledge in anticipation of answering questions (Mayer et al., 2009).
The incentive conditions consisted of the same steps as in the feedback condition with additional verbal instructions for receiving a material reward for either participating by answering half of the lecture clicker questions (nonperformance based) or based on the correct number of clicker question responses during the lecture (performance based).
Participants received the material incentives in the nonperformance and performance based incentive conditions after the debriefing.
In this framework, the expected loss ceded is reduced by the expected loss from counterparty
nonperformance, and the capital liberated is reduced by the amount of capital required to cover
nonperformance risk.