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Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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References in periodicals archive
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Smart WiFi Ads come in several forms: banner or interstitial ads, which combine clickable material with access to the brand's web site; promo page with triggered SMS, which sends an SMS to the user's mobile number upon clicking the ad; sponsored access, which grants customers free WiFi usage upon watching a nonskippable video, or answering a survey; and Wi-Fi rental, which provides advertisers with a branded SSID and landing page and customizable Wi-Fi experience that gives customers free 30-minute access after entering a PIN, watching a video or answering a survey.
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