Therefore, it is essential for marketers to comprehend the
consumer decision-making process in order to reduce product failures and increase consumer loyalty as well as profits (Goode, 2008; and Mehta & Panda, 2015).
"The new generation has grown up in a digital environment, and their consumer habits are also changing." Mr Cossar said that as the new generation is accustomed to shopping online, it may impact the
consumer decision-making process of their families.
Studies like this demonstrate that focus on
consumer decision-making process can provide important information for traders in their development of product development and marketing strategies (Hsu & Burns, 2002).
Moreover, subsidies mostly act as deterrents in rapid deployment of solar as they slow down the
consumer decision-making process. Instead, we recommend that individuals be given tax breaks along the lines of a home loan.
"Environmental impact has become a significant factor in the
consumer decision-making process," said Mike Lewis, business vice president, United States and Canada for ANGUS.
As the kitchen is increasingly becoming the centrepiece of the Australian home, design and aesthetics are playing an increasingly important role in terms of informing the
consumer decision-making process.
The
consumer decision-making process can be explained in five steps: problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior (Engel, Blackwell, & Kollat, 1968).
This level of trust further suggests that expert content is more efficient at pushing consumers along the
consumer decision-making process because it is more effective at consistently lifting these measures across each phase of the purchase process.
Easy access to information is empowering consumers and guiding them to adopt a very different path to purchase, where product research and comparison of pricing, benefits and recommendations is fast becoming a critical element of the
consumer decision-making process. Technology-driven consumer empowerment will continue to drive the self-care trend in the foreseeable future as U.S.
Green marketers should understand the nature of decision making (Nica, 2013) throughout the
consumer decision-making process. The green marketer must necessarily assess the value of a product offering in its entirety.
Offline and Online
Consumer Decision-making ProcessIn sum, the entire, and devastatingly complex,
consumer decision-making process.