Financial

Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.

Mentioned in

advertising effectiveness test
Advertising Standards Authority
APR
Bannerhead
Behavioral Economics
Behavioral Economist
Behavioral finance
Blind Embossing
branding
Busy
churn
Churning
Click-Through Rate
CNN Effect
Come out of the trade
company image
Consumer Confidence Index
Corrective Advertising
Cost per Thousand

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