Mission statements and
advertising copy might contain strong, confident language, but press releases and interviews with reporters should aim for understatement as opposed to overstatement.
We know that sometimes
advertising copy can be a little dry, but Meraas's promise that it is "desicated to making the UAE better" is perhaps a step too far.
Either Winchester wanted something radically new and unique to wrap
advertising copy around, or they wanted to market a proprietary bullet diameter to maximize the sale of factory-loaded ammunition as well as controlling the handloading market for jacketed bullets with that distinct diameter.
Rarer still, I surmise, is the
advertising copy writer who understands math.
He worked as a General Manager in charge of advertising at PIA and was one of the few people in Pakistan who was equally adept in newspaper and magazine journalism, in producing
advertising copy and in writing PR content.
Kettler plans to increase spending on social media advertising and AdWords, an online advertising service developed by Google, where advertisers pay to display brief
advertising copy, product listings and video content within the Google ad network.
* Machine Learning Delivers Applications Today, with More to Come by 2020 -- 66% of respondents believe that machine-learning technologies for personalized headlines and
advertising copy; personalized advertising design formats such as layout, color sets, and sizing; and personalized advertising creatives are deliverable today.
Mery tight deadlines for receiving
advertising copy make that impossible.
The
advertising copy, Kennedy told Lasker, commits "the worst crime of all"; it contains "no news interest." Indeed, Kennedy's copious re-written copy resembled a newspaper article and featured the riveting tag line, "Let this Machine do your Washing Free." Lasker thus credited Kennedy with a "new concept in advertising" (Lasker, 1963/1990, pp.
George was an
advertising copy writer, a job he describes as 'very creative, but one that often misleads people.' He recalls, The quality of my creativity at the time was not very satisfying to me, personally.'