World Wide Web

World Wide Web (www)

a multimedia presentational tool that uses computers and other media to communicate, often through the INTERNET. The World Wide Web permits two-way interactive communications with large numbers of people simultaneously. The World Wide Web is an important tool of E-COMMERCE insofar as Internet marketing can be undertaken by developing colourful and attractive web pages to gain visitors' attention. As the number of people ‘surfing’ the web grows the potential to market goods through web browsers has become a significant element of firms' promotional mix.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

World Wide Web (www)

or web a multimedia presentational tool that uses computers and other media to communicate, often through the INTERNET. The World Wide Web permits two-way interactive communications with large numbers of people simultaneously. The World Wide Web is an important tool of E-COMMERCE insofar as Internet marketing can be undertaken by developing colourful and attractive web pages to gain visitors attention. As the number of people ‘surfing’ the web grows, the potential to market goods through web browsers has become a significant element of firms promotional mix.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005