W-Cubed

In sales, a slang term meaning that one's company can deliver whatever the client needs, whenever the client needs it, wherever the client needs it. This claim is sometimes criticized as unrealistic.

References in periodicals archive

One model, labelled W-cubed, asks three questions: What do we want?, What do they want?, and What can we do?

The W-cubed model guides its user through an interactive process of discovering possible actions that simultaneously satisfy what it is that "We want," "What the different theys want," and "What it is that we can do" to satisfy both our wants and their wants.

The W-cubed model and other heuristic tools used in Center for Leadership programmes are fully described elsewhere[3,4].

Applying new science theories in leadership development activities

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