survey

a research tool which is used to elicit information about respondents' attitudes, opinions and preferences. In MARKETING RESEARCH, surveys are employed to discover more about potential consumers' views and perceptions of existing and proposed new products, and more specifically about the buying intentions of customers.

Surveys may also be used to discover employees' views on aspects of company policy and to assess employees' MOTIVATION, ORGANIZATIONAL COMMITMENT etc.

See MARKETING INTELLIGENCE.

survey

The process by which land is located with reference to commonly agreed upon landmarks or other points of reference, and then measured out for all of its boundaries, including distances and direction-and-degree of turns. Surveys will typically note any indicia of property lines, even if inaccurate, including fence lines and marks left by prior surveyors. A topographic survey will also include land contours. An as-built survey will include all improvements upon the property with their placement and dimensions.

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References in periodicals archive

Sutcliffe provided engineering and surveying services in the New Liskeard area in 1906, forming the company H.

Coming from a surveying and engineering firm, he says they will be able to market the company's surveying services through their Ontario branch and beyond, because Trow does not have a legal survey branch.

Temiskaming's SRQ marks centennial with merger

As technological advances such as satellite instruments expand the scope and accuracy of earth-science data collection in general, those interested in surveying and studying the earth may find that dealing with security issues in one form or another is becoming a way of life.

Secrecy and the seafloor; the Navy and NOAA war over maps of the ocean bottom

With numerous large-scale projects either completed or near completion, the company is keeping a firm grasp on the Northern Ontario engineering and surveying marketplace.

Joining forces to maintain viability

We did this by conducting a "mock survey," with our own staff members serving as the surveying team.

Castle Manor: the nursing home that surveyed itself

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