Milline Rate

In newspapers, a measure of the cost effectiveness of advertising in a newspaper. It is not a widely used measure. One calculates the milline rate thusly:

Milline rate = cost per agate line * 1,000,000 / circulation

References in periodicals archive

He found that the milline rate (the cost per line of reaching one million readers) was five percent above average in one newspaper towns and five percent below average in two newspaper towns.

The milline rate increased more in the experimental group than in the control group.

The effects of monopolization on newspaper advertising rates

For example, the "milline rate," a cost comparison indicator for newspapers, shows the cost of exposing a million persons to a given amount of newspaper advertisement space.

How to develop an advertising program for an accounting practice

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