Customer Loyalty

The likelihood that a customer will continue to patronize the same businesses. A number of factors may influence customer loyalty, including length of the business relationship, quality of customer service, and prices.

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References in periodicals archive

Loyalty cards are a system of the loyalty business model .A retail establishment or a retail group may issue a loyalty card to a consumer who can then use it as a form of identification when dealing with that retailer.

AN investigation of the consumers predisposition towards enrolling into the retail loyalty cards

Create customer satisfaction and you have the catalyst for a basic loyalty business model. The key: Determine what loyalty program incentives will develop and maintain loyalty.

The new power shoppers: customers want to control how they spend their time in the store. You can help--and win their loyalty in the bargain

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