A measure of how 
efficiently a business generates 
sales from its 
investments. That is, it is the ratio of the amount a company 
earns in sales to the average value of its 
fixed assets. Fixed assets are investments that cannot easily be converted into 
cash, e.g. a factory or computer system, and can be quite 
expensive. Thus, if a company has a high ratio, this means that its sales have kept pace with or exceeded the amount it has invested in fixed assets, which is a positive sign for the company.