Web 2.0

Informal; the development of the Internet in such a way as to facilitate interactive and user-generated content. This contrasts with older uses for the Internet, in which websites provided information and the user could read it or not. Examples of Web 2.0 services include blogs (on which users may comment) and social media (in which users create and share content on a massive scale). Web 2.0 does not refer to technical advances in the Internet.

Web 2.0 has opened new avenues for monetization of the Internet, particularly regarding customized advertising. User generated content means advertisers are better able to identify the interests of a single user of the Internet and to cater to him/her. The term dates to 1999 and was popularized in the early 2000s.

Mentioned in

Wiki

References in periodicals archive

Too often Enterprise 2.0 ventures fail because no one spent the time to think through, describe, and document what a successful social software program looks like for their organization.

Tweets, posts, and pins: what does it take for social software to succeed in DoD?

As all parties concerned realise that it isn't about the technology at all and that something big will have to be done to make it comfortable and natural for people to communicate, new ideas are being sought to make the whole Enterprise 2.0 concept work.

The year that tech discovered people

McAfee elaborates on the model further in his 2009 book Enterprise 2.0.

The revolution will be shared: social media and innovation

Epicor Software Corporation (NASDAQ: EPIC), a leading provider of enterprise business software solutions for the midmarket and divisions of Global 1000 companies, today announced a new enhanced Enterprise 2.0 strategy, designed to provide customers with practical and manageable benefits from social technologies within enterprise applications.

EpicorEeA Unveils New Enterprise 2.0 Strategy to Enrich ERP

There is nothing new about sharing content, but what is new with enterprise 2.0 tools is the combination of ease and granular access controls that can be brought to bear.

Secure collaboration: the end of gatekeeping

Furthermore, as noted in a recent interview by Andrew McAfee, Harvard Business School professor and an Enterprise 2.0 authority widely recognized as one of the top influencers in IT, "I honestly believe that, even if you and I buy the same industry-specific 'vanilla' piece of software from the same vendor, you and I will do substantially different things with it.

CAST study

And that is what we at SAP stand for."The "Real Enterprise 2.0" -- Powered by In-Memory ComputingWhile Sikka talked about how the new innovations will improve businesses, SAP co-founder Hasso Plattner talked in great detail from Orlando about the development work that went into these innovations, enabling what he calls "the real 'enterprise 2.0.'" Plattner started by talking about how these are being realized by an innovation approach called "Design Thinking" and then launched into an explanation of how the new solutions bring the value of in-memory computing -- fundamentally risk-free -- to existing customers with ERP and business intelligence (BI)/analytics) systems.

Technology Visionaries Declare "Real-Time" Is Now for SAP Customers