But if they do, they will be bucking a well-established trend, where business-dam- aging
earn-outs blunt the brilliance of those agency brands we all regard as high- water marks in creativity.
While contingent consideration assets (clawbacks) are seen in about 5 percent of the transactions in a broader dataset of transactions with contingent consideration, the focus here is on
earn-outs. The median
earn-out period for these 120 transactions is three years.
This includes determining whether the
earn-out should be tied to revenue, operating margins, profit, or a combination of these benchmarks.
Under current GAAP,
earn-out payments are recorded in the acquirer's financial statements only if and when they are earned.
A traditional
earn-out can be a good solution when a seller is confident about achieving hockey-stick forecasts.
When structuring an
earn-out, the purchaser and vendor should address the basis of measurement (revenues, operating profits, and so on), the length of time the
earn-out is in place, and whether the vendor has an opportunity to "catch up" if targets are missed in a given year.
25 August 2016 - UK-based B2B media company Ascential plc (LSE: ASCL.L) has agreed to acquire 100% of Salt Lake City, Utah, USA-based e-commerce analytics provider Oneclickretail.com LLC for initial cash consideration of USD 44m plus future
earn-outs.
"This latter approach was recently employed when SBO obtained a 5-year construction loan commitment plus a 5-year
earn-out with respect to a substantial 80/20 project located in midtown New York.
There was a significant increase in the use of
earn-outs in European M/A in 2014, rising from 14% of deals in 2013 to 19% and indicating confidence in future performance by sellers.
Under the terms of the agreement, PCM will pay an initial purchase price of USD 15m in cash and certain contingent
earn-out consideration over a three year period.
The total consideration payable under each proposal includes maximum
earn-out payments of EUR800m tied to performance milestones and the vendor is currently seeking a guaranteed minimum payment of EUR7bn excluding
earn-outs, the Brazilian newspaper explained.
The consideration also provides for an
earn-out payment to a value of 1.3m shares tied to particular sales targets between 2015 and 2017.