Financial

Bulk Circulation

Bulk Circulation

A way to circulate a periodical such as a magazine or a newspaper. A periodical is in bulk circulation if its publisher places a large number of issues in a central location. For example, a magazine may be distributed exclusively at coffee shops, or a daily newspaper may place several issues at the student union at a university.
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References in periodicals archive
Company spokesperson Digiacinto said the paper had not meant to imply that Penske handled truck delivery at newspapers where bulk circulation employees are represented by the Teamsters.)
Affected were 97 papers whose audits had been completed on the same day, and who also had reported bulk circulation figures in 2001.
And if you count as well the bulk circulation sold at a discount to airlines, hotels and the like (as Gannett does), its circulation reach s nearly 2.2 million and is growing (see "USA Today Grows Up," page 18).
ABC's new rules make hotel programs more attractive to newspapers because copies can now be counted as paid circulation rather than in the less-esteemed "bulk circulation" category.
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