An investment philosophy that primarily considers factors affecting individual companies. That is, when making investment decisions, a bottom-up investor considers the financial health, products, supply and demand, and other aspects of a company's performance over a given period of time. Proponents of bottom-up investing argue that it lets the investor know the details of each, specific stock in which he/she invests while also allowing him/her to do well in a market downturn. Critics maintain that the ability to perform well in a bad market if overstated. See also: Top-Down Investing, Value Investing.
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