As per the report, Protected Media also found a large portion of the
banner ads purchased for this scheme was done so using MoPub.
The monitored websites used both standard advertising techniques, such as
banner ads, and rich-media advertising, including homepage takeovers (where there are several ads on the homepage, including the whole background), gadget ads (those with interactive components) and video pre-rolls (video ads that play before the user can access the site content).
Over a relatively short period of time, we were able to see that the conversion rate for this
banner ad increased from 1.6 percent to 2.6 percent, just because the color changed from blue to red.
The company's revenue from advertising for the entire year totalled 28.1 billion rubles (+43%); incomes from text-based and
banner ads made up about 90% and slightly over 9% of the aggregate revenue respectively.
Click-through rates for
banner ads have fallen over time.
"That
banner ad is just like sending a direct mail piece; it's a way to go direct to your customer," Kane says.
A
banner ad (also called banner) is a "section of on-line advertising space that typically consists of a combination of graphic and textual content and contains an internal link to target ad pages (the advertiser's information on the host site) or an external link to the advertiser's Web site via a click through URL" (Chatterjee 2005, p.
Or maybe advertisers have woken up to the fact that the success of a
banner ad campaign cannot just be judged on click-thorough rates but on increased brand awareness.