Advertising Contract

1. An agreement between a maker of a good or provider of a service and another party whereby the second party will provide space or time to promote the first party's good or service. Very often, though not always, the second party is a periodical or a broadcaster that allows the advertiser to prepare a specific ad. Increasingly, these contracts are being used for Internet advertising as well. An advertising contract specifies what is provided, for how long, and at what price.

2. An agreement between a manufacturer or wholesaler and a retailer whereby the retailer undertakes some action to encourage customers to buy the wholesaler's product in exchange for a fee or some other consideration.

References in periodicals archive

ISLAMABAD -- The accountability court of Islamabad on Tuesday rejected the application of former prime minister Yousuf Raza Gilani seeking exemption from personal appearance in case of award of alleged illegal advertising contract to a private ad agency.

Court rejects ex-PM Gilani's plea

The President's critics were knocking at his door, calling for Wanda's head because of the P60-million advertising contract with PTV 4 that benefited our brother, Ben.

Tugade should be kicked out

The Office of the Ombudsman has ordered the dismissal of Philippine National University (PNU) President Ester BalatingOgena and three others after they were found guilty of grave misconduct due to their involvement in an advertising contract worth $25,000 back in 2011.

Ombudsman orders dismissal of PNU president

Elsewhere Exclusive airport advertising contract in Sharjah International airport, and airports and street furniture throughout the rest of the Gulf.

JCDecaux Dubai & Northern Emirates

-Chevrolet signs five-year advertising contract with The Oscars

LAHORE, January 26, 2011 (Balochistan Times): The Lahore High Court on Wednesday issued notice to Chairman National Highways Authority (NHA) and others on a petition against awarding Highway advertising contract in violation of rules and regulations.

Plea against awarding contract;LHC issues notice to Chairman NHA

But STV said the business has been loss-making due to the impact of a screen advertising contract with Vue Cinemas in 2004.

STV sells Pearl & Dean

China MediaExpress signs advertising contract with Organizing Committee of 16th Asian Games

FORMER Atomic Kitten singer Kerry Katona is set to seal a new six-figure TV advertising contract with frozen food giant Iceland.

Kerry still ice queen

The star is pictured in a figure-hugging white tracksuit as part of her lucrative new advertising contract with fashion giants H&M.

the Razz: MADONNA MODELS HER NEW TRACK

A recruitment and marketing agency is expanding northwards as it looks to build on winning a seven-figure advertising contract from regional development agency One NorthEast.

Huge deal sees firm expanding