Financial

Active Buyer

Active Buyer

In marketing, a customer who has bought a product from a company recently. For example, an active buyer may be a customer who subscribed to a newspaper in the past year. An active buyer is more likely to be a continuing customer than other customers.
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References in periodicals archive
Marketplace revenue rose 47% from last year while seller services rose 16% and active buyer growth of 19% to 43 million exceeded expectations.
The buyer, Luke Luke Realty Inc., is an active buyer in Chinatown and intends to invest in the building as it expands its NYC portfolio.
Active buyer interested in making an acquisition of a profitable SERVICE OR PRODUCT-BASED TECHNOLOGY BUSINESS with some market potential.
The company is an active buyer of net-leased commercial properties nationwide, was founded in 1969 and is based in Escondido, California.
Briarcliff Manor-based USI has been an active buyer and is in the business of property and casualty insurance and employee benefits.
LaSalle Investment Management has been an active buyer in the shopping centre sector and last year bought Coppergate Walk in York and Lion Walk in Colchester, Essex.
The active buyer profile that emerges is full of interesting surprises, some of which have important implications for marketing strategists.
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