Accordion Insert
Accordion Insert
A piece of
marketing literature that has been folded using at least two parallel creases such that there are at least three equally sized folds. An accordion insert is designed to compact as much information as possible into a small, easily deliverable space. It is used commonly in direct mail.
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References in periodicals archive
Diamond Packaging made the paperboard components for the package, including a booklet,
accordion insert, fold-over coupon, counter display and header.
Resealable glue was then applied to the pocket to hold the removable
accordion insert. The fold-over card incorporated a perforated coupon on the inside panel, eliminating a separate component and simplifying the overall design, according to executives.
Accordion inserts have flexible, pleated side walls that accommodate variations in reconditioned drum heights.
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