In the
BCG growth share matrix, the quadrant representing companies, especially
subsidies, that require minimal cash injections but have low
market shares, and therefore usually operate with little or no
profit. These companies usually exist in
mature industries with well established but not very profitable
markets, products, or
brands. Some analysts recommend
selling dogs, as they have little potential for
growth; however, because they require little
capital to operate, they may be useful and may perhaps produce an
earnings surprise. See also:
Marketing, Portfolio analysis.