ZIP Code Analysis

ZIP Code Analysis

A way to target a marketing campaign. It is based on the assumption that like-minded people tend to live near each other. Thus, a marketer may concentrate equal resources to small populations in multiple ZIP codes as a test. If one ZIP code has a higher response rate than the others, the marketer concentrates on that ZIP code for future campaigns. It is also called a ZIP code count.
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Research that yields unique findings for ZIP code analysis versus alternative measures, such as census tract or block, should be cautions of whether the ZIP code studies offer a more complete community measure or are plagued by moving boarders and shifting populations.
We will run a zip code analysis as the truck passes through a particular neighborhood, and pull up census data linked to those zip codes, such as the age of people in that area, their income, and family structure," Sage explains.
To clarify the zip code analysis being conducted, the term "central office zip code" will be used to distinguish the zip code information from additional zip codes the central office may serve.
The study, which used the NMHMF's Zip Code Analysis Project (ZCAP), a comprehensive data platform for identifying and isolating chronic illnesses by zip code, examined the rates at which participants in Healthways' diabetes program who live in areas with health disparity adhered to recommended standards of care for laboratory testing compared to those outside of the health disparity zones.
The study was conducted using the NMHMF's Zip Code Analysis Project (ZCAP), a comprehensive data platform for identifying and isolating chronic illnesses by zip code.