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ZIP Code Analysis |
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ZIP Code Analysis A way to target a marketing campaign. It is based on the assumption that like-minded people tend to live near each other. Thus, a marketer may concentrate equal resources to small populations in multiple ZIP codes as a test. If one ZIP code has a higher response rate than the others, the marketer concentrates on that ZIP code for future campaigns. It is also called a ZIP code count. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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Consider the following demographic targeting tips: - Zip Code Analysis combined with proven marketing tools - Syndicated online and offline medical ads integrated with hospital marketing campaigns For example, Hispanics represent one third of the population in Chicago and account for more than half of converts to the Church of Jesus Christ of Latter-day Saints. We will run a zip code analysis as the truck passes through a particular neighborhood, and pull up census data linked to those zip codes, such as the age of people in that area, their income, and family structure," Sage explains. To clarify the zip code analysis being conducted, the term "central office zip code" will be used to distinguish the zip code information from additional zip codes the central office may serve. |
ZIP Code Analysis |
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