B2B

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B2B

An Internet strategy of dealing directly with businesses, rather than consumers, i.e. business to (2) business.

Business-to-Business

A transaction conducted between a business and another business. For example, a publisher may sell books to a retailer, ship it to him/her, and receive payment without the books ever going to their end users (i.e. readers). The term is often associated with e-commerce, that is, with business-to-business transactions over the Internet.