Wrinkle


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Wrinkle

A feature of a new product or security intended to entice a buyer.

Sweetener

An extra incentive to encourage investors to buy a bond or preferred stock. For example, a bond may include a right to buy common stock in the issuer for 10% below its market value. A sweetener is designed to help sell securities. It is also called a kicker, a wrinkle, or bells and whistles.

Wrinkled

Describing a publication printed on improperly folded or otherwise bungled paper. Wrinkled paper can be expensive to replace and can be detrimental to a marketing campaign.
References in classic literature ?
Besides, mother, remark how vivid his eye, how raven-black his hair, and his brow, though so pale, is free from wrinkles, -- he is not only vigorous, but also young.
As we dashed, unregarded, alongside a voice let out one, only one hoarse howl of command, and then, just as they stood, without caps, with the salt drying gray in the wrinkles and folds of their hairy, haggard faces, blinking stupidly at us their red eyelids, they made a bolt away from the handles, tottering and jostling against each other, and positively flung themselves over upon our very heads.
That's a pity, now, Josh," said Raffles, affecting to scratch his head and wrinkle his brows upward as if he were nonplussed.
Every wrinkle and crease in the hills they explored, and they came to know every secret spring and hidden dell in the whole surrounding wall of the valley.
And why do I see a wrinkle between your eyebrows, now you have done with him?
Such was old Arthur Gride, in whose face there was not a wrinkle, in whose dress there was not one spare fold or plait, but expressed the most covetous and griping penury, and sufficiently indicated his belonging to that class of which Ralph Nickleby was a member.
After hoeing, or perhaps reading and writing, in the forenoon, I usually bathed again in the pond, swimming across one of its coves for a stint, and washed the dust of labor from my person, or smoothed out the last wrinkle which study had made, and for the afternoon was absolutely free.
Father Brown's face seemed to express nothing but extreme distress; he looked at the ground with one wrinkle of pain across his forehead.
At the time I now write of, Father Mapple was in the hardy winter of a healthy old age; that sort of old age which seems merging into a second flowering youth, for among all the fissures of his wrinkles, there shone certain mild gleams of a newly developing bloom --the spring verdure peeping forth even beneath February's snow.
It is the same he died with, only some of the longer wrinkles in the forehead seem now faded away.
He had a low forehead, small, sharp eyes, puckered about with innumerable wrinkles, and very thin lips, which he made still thinner by pressing them forcibly together.
I was struck with veneration for her white hair but her face, believe me, my dear young Monsieur, has not so many wrinkles as mine.