Wow Factor


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Wow Factor

A buzzword for an intangible quality that causes a product to be perceived as perfect. Because a wow factor cannot be articulated, it can be frustrating when a client demands a wow factor on a project.
References in periodicals archive ?
We pride ourselves on unearthing and predicting the very best media environments for our clients to unveil their brands and services destined for the 'big win,'" says Jose Dans, founder and president of WOW Factor Marketing Group.
59, Sainsbury''s - best for white chocolate fans | Open your heart collection (450g), PS25, Marks & Spencer - best for wow factor | Open your heart collection (450g), PS25, Marks & Spencer - best for wow factor | Lovers'' night in sharing box (330g), PS4, Asda - best for nibbling | Lovers'' night in sharing box (330g), PS4, Asda - best for nibbling | Heston chocolate box (172g), PS13.
PRICE OFFERS OVER PS975,000 Selling agent: Pagan Osborne PRICE OFFERS PSSelling Pagan Elegant Home combines style and comfort Wow factor Living room/dining room
WOW FACTOR Castle Hills House was extended in the 1820s from the original tower
Many Asian foods naturally enhance umami-they have the perfect mix of meat, seafood or tofu, with fermented beans and other great ingredients that give the dish the wow factor.
Lastly the speed of adoption by the user community, the wow factor was there.
Simon felt the audition and bootcamp stages were lacking the audience wow factor of Britain's Got Talent.
TO CREATE THE WOW FACTOR, YOU NEED ALL THE EXPERT HELP AND ADVICE YOU CAN GET.
When I was designing the kitchen, I wanted a room where we could all eat, lots of space and something of a wow factor to it.
This 50-seat spot oil Ice House Street near Lan Kwai Fong features truly atypical cuisine that is heavy on the wow factor.
The Trojans were the model of efficiency, a hybrid purring down the car-pool lane, if still a tad shy on the wow factor.
The two-story facility also houses Temple's new 4,200-squarefoot Welcome Center on the first floor, which tacked on another $1 million to the project (see "The Wow Factor," p.