Word Association Test


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Word Association Test

A game or psychological test in which a participant is given a word and is asked to state the word he/she first thinks of upon hearing that word. A word association test is thought (though this is disputed) to reveal the contents of the participant's subconscious mind. It is used in marketing to help determine the precise words to use in an advertisement by attempting to ensure that viewers or listeners will associate the ad with the "proper" words.
References in periodicals archive ?
1986), and the Word Association Test (Stacy, Leigh & Weingardt, 1994) were valid methods to assess IAC (Gray, LaPlante, Bannon, Ambady & Shaffer, 2011; Houben, Rothermund & Wiers, 2009; Lindgren, Westgate, Kilmer, Kaysen & Teachman, 2012; Lindgren, Hendershot, Neighbors, Blayney & Otto, 2011; Ostafin & Palfai, 2006; Payne, Govorun & Arbuckle, 2008).
A different study (Namei 2004) that tested 100 Persian-Swedish bilingual subjects using a productive word association test revealed that high levels of syntagmatic and paradigmatic associations were produced by both L1 and L2 subjects.
The Bryan's Word Association Test in conjunction with the History was administered to gather a Subconscious Diagnosis of the factors causing the patient's fear.
Nevertheless, Bovina and Dragul'skaia (2008) studied humanities and science students' representations of science and the scientist via a free word association test in a college.
The word association test is a data collection technique used to determine the conceptual structure of a person or a group.
The Controlled Oral Word Association Test (COWAT) had to be tested with change of stimulus word.
In the sketch, Chase interviews Pryor for a job, using a word association test.
In a word association test, it's a safe bet that Gretna Green would illicit the response 'weddings' on every occasion.
Normative data, obtained from a community sample of 139 New Zealanders 70 to 90 years of age, are presented for the Recognition Memory Test, the Graded Naming Test, and the Controlled Oral Word Association Test.
If you gave most gun dealers a word association test and said "surplus," they'd probably answer, "military.
The 100 small chapters of In the Language of Love are based on the 100 words of the Kent-Rosanoff Word Association Test.
1988) also included the Benton Visual Retention Test, Benton Facial Recognition Test, Benton Judgment of Line Orientation Test, Russell Memory Test, Controlled Oral Word Association Test and Selective Reminding Task.