Word Association Test


Also found in: Dictionary, Medical.
Related to Word Association Test: personality test, Word Association game

Word Association Test

A game or psychological test in which a participant is given a word and is asked to state the word he/she first thinks of upon hearing that word. A word association test is thought (though this is disputed) to reveal the contents of the participant's subconscious mind. It is used in marketing to help determine the precise words to use in an advertisement by attempting to ensure that viewers or listeners will associate the ad with the "proper" words.
References in periodicals archive ?
Tests of executive function included the Controlled Oral Word Association Test, the Wisconsin Card Sorting Test, and the similarities, digit span, and arithmetic subtests of the Wechsler Adult Intelligence Scale-Revised.
If there was a sporting word association test then Viewpark would be synonymous with only one man, Jimmy Johnstone.
Collecting human thoughts patterns through word association tests.
The Archbishop of Canterbury on advent calendars: "I suppose if you did one of those word association tests on 'Advent', the other word you'd come up with straight away would be 'calendar'.
Ms Lander, who practises for at least 36 hours per week,carried out hearing, memory and word association tests as well as having her brain scanned during the extensive study.