William S. Paley(redirected from William S Paley)
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William S. Paley
An American businessman who brought CBS to prominence. He started in his family's cigar business, which purchased a number of radio stations in Philadelphia, primarily to advertise the cigars. Paley pioneered quality programming to draw advertisers. He served as owner and executive of CBS for most of his career. He lived from 1901 to 1990.