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1. Relating to the sale of goods to a retailer. That is, a wholesaler receives large quantities of goods from a manufacturer and distributes them to stores, where they are sold to consumers. A wholesaler generally is able to extract a better price from the manufacturer because it buys so many good relative to an individual retailer. In theory, this enables the retailer to sell the good at a better price for the consumer. See also: Economies of scale.

2. Relating to the sale of securities to institutional investors rather than individuals.


The sale of securities among broker-dealers and to large institutional investors. Securities sold at wholesale go for slightly lower prices than those paid by individual investors. Compare retail.
References in periodicals archive ?
When asked that some milk retailers had already raised the price to Rs100 per litre, he said only 10 per cent retailers in the city, who were actually wholesalers, were selling milk at that price.
Not surprisingly, the cigarettes category also looms large on the list of challenges that wholesalers faced in the past year.
If a wholesaler fails to establish a genuine connection with an advisor, they're not just leaving money on the table; the whole relationship is at risk," says Meredith Rice, senior product director, Syndicated Division at Market Strategies.
For example, while what is considered small may vary from state to state, a requirement that the brewer in question be small is important to insure that the exception is being applied only to craft brewers who are on semi-equal footing with their wholesalers and not large brewers or suppliers that have the power, money and resources to dominate the relationship.
Wholesalers tend to specialise in specific types of goods.
What wholesalers plan to do and what they actually do are often two different things.
Yet after carefully outlining the restrictions, Kew met with frustrating results when the wholesaler to whom they leased quickly diced up the space and began peddling its wares directly out of the building, the very things Kew had hoped to avoid.
Until the early 1990s when the beer market expanded, a hike in the market share led to increased profit, and the brewers asked wholesalers to expand sales with a rebate.
These agreements grant wholesalers a number of incentives - such as financial support - in return for promoting Interbrew.
Through Learning Online, internal wholesalers use a Centra software platform, in conjunction with Outlook e-mail scheduling and other Windows-based programs, to host scheduled or impromptu meetings with producers with Internet access.