White Paper

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White Paper

An official document issued by a company describing and promoting a new product it intends to begin offering to customers. A white paper can both encourage customers to buy the product and encourage investors to buy shares in the company. The information provided in the white paper is generally quite detailed. See also: Marketing.
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Current one size fits all white papers no longer resonate with today's overloaded, skeptical and frugal buyer.
Michael has also written a comprehensive guide, Writing White Papers: How to Capture Readers and Keep Them Engaged (2007, White Paper Source Pub.
One of the white papers offers several California-specific examples that incorporate the application of GASB No.
A recent survey conducted by Bitpipe showed that 90% of IT professionals usually access IT literature such as white papers and case studies before making contact with vendors, but that IT professionals said that it is difficult to locate white papers and case studies on the Internet.
White Paper Focuses on How Companies Can Achieve Efficiency Through Process Automation without Sacrificing Corporate Adaptability
Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content.
These white papers are free to CalCPA members and $25 each for non-members.
Apani Networks, the leading enterprise data protection software provider focused on securing inside the network perimeter, today issued a new white paper that looks at the IT security implications of the California Security Breach Information Act (SB 1386).
The White Paper Library provides technology marketers with the opportunity to offer their white papers for download through contextually placed sections of Ziff Davis' entire network of websites, which attract the most highly qualified and active IT buying audience in the enterprise IT market.
The White Paper Guide currently features white papers with the topics of Security and Storage.
As part of an educational campaign focused on the GPL, additional white papers, presentations and seminars will be made available.