Wheel of Retailing

Wheel of Retailing

A long-term strategy in which a discount retailer gradually begins to sell higher quality goods. The wheel of retailing allows the retailer to increase its prices over time, leading to higher revenues and perhaps higher profits. The ultimate goal of a wheel of retailing is to develop a discount company into a department store or the equivalent.
References in periodicals archive ?
Some historical developments (Table 2) support the cost basis of the wheel of retailing (Brown 1988; Levy and Weitz 1998a).
The wheel of retailing is an educational tool with a strong pedagogic value, but suffers from several problems.
Brown (1987) attempted to integrate this polarization principle with the retail accordion and the wheel of retailing to offer the "multi-polarization model.
We have watched the wheel of retailing turn more quickly in recent years than it has for some time,') said marketing manager, Phil Prince.