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Print Advertising Weight
(redirected from Weight, Print Advertising)

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Print Advertising Weight
1. The number of pages in a periodical consisting of advertising divided by the number of total pages. This is also called simply advertising weight.

2. The actual or projected number of contacts a print advertisement has. For example, if a newspaper has a circulation of 1 million per day, an ad in that paper has a print advertising weight of 1 million per day.
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