Weber's Law


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Weber's Law

In psychology, a concept stating that change in a stimulus is noticeable in proportion to the strength of the original stimulus. Weber's law is used in marketing to increase prices for products. That is, marketers have found a company may change its prices by a certain percentage before customers notice they are higher or lower.
References in periodicals archive ?
The failure of Weber's law in time perception and production.
Weber's law fails in discrimination of two-dimensional contour images.