Data Mining

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Data Mining

The practice of looking for a pattern in a large amount of seemingly random data. Data mining is usually done with a computer program and helps in marketing. That is, a company can look at the (publicly available) purchase patterns of a person or group of persons and determine what products to direct at them.
References in periodicals archive ?
The NetGenesis Web data mining development team creates value-added applications that integrate with NetAnalysis' eDataMart of detailed customer information.
David Reiner, vice president of product strategy and development at NetGenesis, initially led the Web data mining team, drawing upon his extensive experience in analytic marketing to accelerate the development of NetGenesis' current technology.
IBM will also provide access to its SurfAid solution, a web data mining tool, to monitor the effectiveness of its online advertising.
Its products and services include Teleport Pro, the world's most widely distributed offline web browser, and WorldBase, a Web data mining service.