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Banner Ad
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Banner Ad
An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.


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The long-planned multimedia campaign consists of television and radio spots, Web banners and a site (www .
Web banners function the same way as long-established advertisements are planned to function: notifying customers of the product or service and presenting reasons why the consumer should choose the produce in question, although web banners differ in that the results for personal ad campaigns may be monitored concurrent and may be targeted to the viewer''s interests.
They can also create web banners, which work just the same as a banner on the fence at a high school football game; just on the World Wide Web.
 
 
 
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