Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
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With Fifty million mobile web impressions per month and an audience rivaling many wired web properties, go2 has established itself as a premium content publisher and leading advertising partner in the mobile space," said Dan Smith, CEO of go2.
0 and social network platforms, whose members are estimated to account for as much as 20% of all Web impressions," commented Andy Monfried, president and CEO of Lotame(TM).
7 million unique visitors and delivers more than 102 million web impressions a month.

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