Impression

(redirected from Web Impressions)
Also found in: Dictionary, Thesaurus, Medical, Legal, Encyclopedia.

Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
With Fifty million mobile web impressions per month and an audience rivaling many wired web properties, go2 has established itself as a premium content publisher and leading advertising partner in the mobile space," said Dan Smith, CEO of go2.
7 million unique visitors and delivers more than 102 million web impressions a month.
The Burst Trendsetters Network includes 100 websites that reach 7 million unique visitors and delivers more than 51 million web impressions.

Full browser ?