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Impression
(redirected from Web Impressions)

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Impression
A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
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Following extensive research involving employees, customers and prospects, the agency developed six colorful television commercials, five radio commercials, six magazine advertisements, Web impressions and branch collateral.
A campaign targeting small business by ABA Bank Marketing
0 and social network platforms, whose members are estimated to account for as much as 20% of all Web impressions," commented Andy Monfried, president and CEO of Lotame(TM).
Web2.0 Publishers Now Have New Value Proposition for Advertisers with ... by PR Newswire
With Fifty million mobile web impressions per month and an audience rivaling many wired web properties, go2 has established itself as a premium content publisher and leading advertising partner in the mobile space," said Dan Smith, CEO of go2.
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