Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
7 million unique visitors and delivers more than 102 million web impressions a month.
0 and social network platforms, whose members are estimated to account for as much as 20% of all Web impressions," commented Andy Monfried, president and CEO of Lotame(TM).
The Burst Trendsetters Network includes 100 websites that reach 7 million unique visitors and delivers more than 51 million web impressions.

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