Vertical Market

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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
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acquires, manages and builds vertical market software businesses that provide mission-critical software solutions.
Another issue with vertical market software is that, while an application can do an excellent job of managing its core subsector business process, it can be a bad fit if other processes need to be integrated into one unified system.
Many of the software developers offering vertical market software packages for mortgage lenders also offer a demonstration (demo) disk of their software.
In addition to announcing Bullhorn's acquisition of Peoplenet, Bullhorn is also announcing the official closing of Insight Venture Partners' acquisition of Bullhorn, which includes an investment from Genstar Capital, a San Francisco-based private equity firm with a focus on vertical market software companies.
Constellation Software acquires, manages and builds vertical market software businesses that provide mission-critical software solutions.
24 November 2017 - Canadian vertical market software business investor Constellation Software Inc.
The Company acquires, manages and builds vertical market software businesses that provide mission-critical software solutions.
Constellation Software manages and builds vertical market software businesses.
Gallery Systems is a vertical market software provider delivering cultural collections asset management and Web publishing software solutions to museums, corporate collections, private collections and education institutions.
Award Recognizes Entrepreneurial Excellence in the Vertical Market Software Category
Nextiva's robust platform and vertical market software applications are built on standards-based, open architecture, engineered for scalability, rapid deployment, and ease of use in IP network environments.
Neal has joined the Intervolve board of directors, noting his substantial experience in vertical market software businesses.