Vertical Market

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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
References in periodicals archive ?
com)-- Direct Technology, a Roseville-based technology firm that provides vertical market software solutions and consulting, is expanding its ESG Software as a Service (SaaS) division and has added new leadership.
Their expertise in the vertical market software industry, specifically in the education market, is a welcome addition to our business.
Total Specific Solutions (TSS), the largest vertical market software (VMS) company in Benelux, takes the next step in its growth strategy with new owner Constellation Software Inc.
Constellation Software acquires, manages and builds vertical market software businesses that provide mission-critical software solutions.
Flexi also offers the Flexi Industry Partnership (FIP) program, which provides vertical market software companies the ability to OEM Flexi's solutions and seamlessly integrate them with their solutions through Service-Oriented Architecture (SOA) using Web Services or COM+ technology, and private label Flexi's accounting suite under their own brand.
The traditional approach to vertical market software has been to license the application for installation on the nonprofit organization's computers.
It has also created and owns certain vertical market software application products.
Momentum was established to develop products in the key high- growth areas of e-business, analytic applications and vertical market software applications.
Another series of vertical market software packages comes from Contour Software, Inc.
Ulin's firm recently put together a merger of two vertical market software companies that had a history of lawsuits and bitter competitive relations.
REALbasic is a powerful, modern, object-oriented development environment and is used by professional and non-professional developers alike to speed the development of all kinds of software, like custom enterprise projects, vertical market software, business productivity utilities, scientific applications, and more.
The Company acquires, manages and builds vertical market software businesses that provide mission-critical software solutions.