Vertical Publication

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Vertical Publication

A periodical intended for a single company, industry or trade. For example, the American Dental Association publishes the ADA Guide to Dental Therapeutics, which is designed to appeal only to those interested in dentistry.
References in periodicals archive ?
There are new channels you may not have yet explored, such as online advertising, vertical publications, and--especially--online advertising offered by vertical publications.
His deep media relationships span broadcast and print, including editors and reporters for business, IT, reseller, and vertical publications.
and Canadian ag equipment or technology editors and general interest ag journalists; select farm broadcasters; livestock-focused vertical publications or publishing groups; local and regional publications targeting the Northeast U.
Fireman points out that vertical publications typically emphasize case studies rather than software reviews or product announcements, and he offers these tips for getting better coverage:
Running in the Scotsman Guide through spring and on national mortgage websites, the ad features edgy imagery and verbiage uncommon in the industry's vertical publications.
and a series of vertical publications including Storage and Entertainment, Storage and Government, Storage and Financial Services, Storage and Healthcare, and more.
In today's restaurant business environment, operators seek vertical publications that focus on their specific business, not just an overview of the entire restaurant industry that has almost $500 billion in sales and almost 1 million total locations.
An integrated campaign, "Work Without Limits" print advertisements will appear in news magazines, local business journals and several vertical publications in the government, law and health fields.
4 ranking of the C7350n among the Top 10 color printers, the third year in a row that a printer in the series has been recognized among the best in the industry by the magazine * For the OKI C9000 Series * Mac Design's four-star rating of the OKI C9300dxn, launched in October 2002 but still earning favorable reviews, reiterating the product's staying power * Recent coverage of the Signage Solution in The Hard Copy Observer as well as vertical publications such as Small Business Technology and Retail Systems The OKI Difference
Thought Leadership: ClientLogic continues to be a leading authority in the customer care industry, providing commentary to a variety of business, trade and vertical publications, including The Wall Street Journal, CRM Magazine and Wireless Week.
Specifically, Racepoint will help ExpoTV meet its campaign goals of increasing its presence in the business, trade, key technology and vertical publications.