Vertical Market


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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
References in periodicals archive ?
It draws on the results of the IDC European Vertical Market Survey, carried out between August and October 2013 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.
2002 Dollars - By Product, Total and Vertical Market (in 000's)
com just published a new market research report: Western European Vertical Market IT Budget Directions for 2014: An IDC Survey
A separate vertical assessment needs to be made for on-demand outsourcing services as the vertical market drivers for on-demand services vary from those of traditional IT outsourcing contracts.
In particular, this study presents an overview of IT spending by vertical market in Western Europe and its five largest countries (France, Germany, Spain, Italy, the U.
Furthermore, a detailed discussion, along with corporate market share, is also given for each major vertical market - maritime, land (enterprise), and aeronautical.
Design Wins With Major European and US Solar Cell Manufacturers Marks Strategic Vertical Market Success
48 trillion in 2010, a newly updated IDC forecast on worldwide vertical market IT spending reveals.
Structured Cabling Systems Vertical Market Analysis
Gaining this understanding is not straightforward, since the decision rarely rests in the hands of a single executive and since the degree of influence that executives have varies by vertical market.
The market is sized both in terms of agent positions and technology spending, and the data is segmented by vertical market, in-house/outsourced, size-band, type of technology, IP/TDM, and hosted/CPE.