Vertical Market


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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
References in periodicals archive ?
2002 Units - By Product, Total and Vertical Market (in 000's)
Summary Table: 2005 - 2008: Dollars, Total & Vertical Markets (in 000's) & Percentage Growth
IT Outsourcing Forecast and Analysis by Vertical Market, 2003-2007, (IDC #30269) presents the five-year forecast for the U.
This Frost & Sullivan research service on the World MSS Voice and Data Services Markets provides an overview of the world MSS voice and data markets, along with a complete analysis of key market drivers and restraints, revenue and subscriber forecasts, and vertical markets served by MSS providers.
This makes an ideal vertical market for Adept's vision integrated motion software incorporated into our line up of precision industrial robotics.
Regional dynamics can significantly impact top business challenges in different industries," said Anne Lu, program manager in IDC's Worldwide Vertical Market research program.
Gain insights into the reasons underlying the variation in IT decision-making by vertical market.
All agent position and technology spending data is segmented by size-band and vertical market.
Many vertical markets were accustomed to pen-based computing, and saw the Tablet PC as giving them the flexibility of pen-based computing plus access to all software that runs on Microsoft's XP operating system," said Brian O'Rourke, a senior analyst with In-Stat/MDR.
Survey data from these four vertical markets is presented and compared to results from respondents across the entire US market.
Second Phase of Company's Growth and Diversification Strategy Will Extend Value-Added Applications and Services to Operators and Vertical Markets Creating New Revenue Streams